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We believe that the most progressive leaders are on a continuous journey of growth and exploration to ensure they
have the skills and confidence to create amazing places to work
Brendan O’Keefe
Coach. Facilitator. Leadership specialist
Brendan works with leaders who want to create the conditions for
people—and performance—to thrive.
He believes leadership is about creating the space for others to do their best work. His approach combines progressive leadership principles with real-world experience, helping leaders drive meaningful, lasting change.
Brendan brings over 25 years’ experience as a senior leader across the criminal justice system, local government, and social enterprise.
In 2014, he founded and led an independent social enterprise, built around leadership approaches that prioritise autonomy, trust, and engagement.
Since 2021, Brendan has worked as a freelance trainer, facilitator, and business coach—supporting senior leaders to think differently, lead with intent, and build high-performing cultures.
He has co-authored and delivered an ILM Level 7 Senior Leadership programme and is a fully qualified ILM Level 7 accredited business coach.
The Result:
Leaders who create environments where people step up,
take ownership, and thrive.
Jo Holliday
Coach. Facilitator. Trusted thinking partner.
Jo works with leaders who want to build organisations where
people—and performance—thrive.
With over 20 years of experience, she has partnered with hundreds of senior leaders across charities, financial services, pharmaceuticals, SMEs, and the public sector—helping them lead differently and create
workplaces that actually work.
Her grounding in leadership started at Marks & Spencer, where she held roles in both stores and Head Office. That real-world experience still shapes how she works today: practical, commercial, and focused on what
makes a difference day to day.
Jo brings a blend of challenge and support—creating space for honest thinking, better decisions, and lasting change.
She is a Chartered Fellow of the CIPD and an Investor in People Consultant, and holds a PGCert in Coaching. She is also accredited with the International Coaching Federation and works with tools including
MBTI, TRACOM Social Styles, and NLP.
The outcome?
Leaders who are clearer, more confident, and able to create the kind of environments people want to be part of.